Introduction
In this week we had a lecture and we discussed about typography from different aspects theoretically. It is commonly agreed that there is no a specific and precise definition of typology. According to Bringhurst, who defined typology is an art that can be misused on purpose. Moreover, typology is described as a craft when its absence of meaning can be clarified and honored.
Exercise
1) Summarize the Bringhurst text in a short paragraph.
Based on The Grand Design by Robert Bringhurst, at the beginning of
the whole article, he illuminated typology’s traditional goal, and it is a visual form of language linking timelessness and time. After that, he emphasized on the principle of typology and where these principle can apply. And he understand typology is functioned as elucidating and ennobling the text,typology is a link as letterforms that honor and illustrate what human see and say deserve to be honored in their turn is one of an important reason. Furthermore, Typology is also explained in the literature style, for example,it is to literature as musical performance is to composition. Therefore,it is agreed that the typographer’s one crucial task is to help interpret and then communicate the text. Research had shown that typographer discover the outer logic of the typography in the inner logic of the text, it is visible that there is a relationship between the text and other elements, like photographers, tables and diagrams show a reflection. Following this,typographers choosing a typeface or a group of faces can also honor the character of the text, along with shaping and framing the text block. All in all, typography should perform clarify structure to its reader, it should honor and contribute the text for its own sake.
5)Bringhurst makes frequent use of analogy to reinforce his arguments. Is this effective? Why?
Bringhurst makes usage of analogy to reinforce his argument of analogy frequently. For instance, he considered typology is to literature as musical performance is to composition: full of endless opportunities for insight. Similarly , typology can be used to manipulate behavior and emotions. With this in mind, typography at its best is a slow performing art, which sometimes worthy of the same informed appreciation that we pay attention to musical performances. I personally agreed what Bringhurst did is effectively, since analogy is a key to make one’s argument informative and even fun. More importantly, in this article , analogy makes reader understand typographer easier, and it help stimulate readers’ interests contributing to what they read relate to their life.
6) The analogies are offer related to music. If you were to make an analogy between typography and something else, what would you choose?
Writers use analogies to link a new idea with common subjects. The analogies are often related to music, Bringhurst considered re typographer have to analyze and come out with the inner order of the text, like a musician must reveal the internal order of his musical performance. In other aspects, we could say a typographer is like an engineer must not only capable of developing software with the right functionality, but also reveal that he/she understand what customers wants and create business value, as well as software security.